eBay have entered into a 12-month partnership with Wolverhampton to help small retailers get online.
Experts from eBay will support small retailers who want to start up or expand their online presence. The support includes help in setting up a personalised eBay shop; training in eBay selling basics; strategies for getting the most out of eBay’s platform and digital skills; store subscription; promotional support; and customer services support.
The announcement comes as new research commissioned by eBay and conducted by YouGov and Development Economics shows that 25% of small retailers do not have an online presence for generating sales.
Working closely with research consultancy Development Economics, eBay will evaluate the partnership as it progresses to create a blueprint that it can roll out to other parts of the UK.
Wolverhampton Council leader, Councillor Roger Lawrence, said: “I’m delighted a global brand like eBay has chosen to work with us on an initiative which is the first of its kind in the UK. We value our small retailers that bring so much character to our city centre and we have recognised their achievements through the Wolverhampton Independent Retail Excellence (WIRE) Awards over the last two years.
“eBay will provide valuable support to city retailers in the wake of a challenging national retail climate affected by changes in consumer behaviour and the economy. It is an exciting programme that will help businesses with their digital marketing and sales skills, giving them a solid platform for sustainable growth.
“In an increasingly digital world, such skills are ever more important to business success and survival, complementing and boosting in-store, over the counter sales.
“We announced in July we will establish a city centre commission to further develop our strategic vision for the city centre. This programme will help shape our thinking and make the most of the £1 billion of investment currently on site or planned in the city centre.”
Rob Hattrell, vice president of eBay in the UK, said: “We know that customer shopping behaviour is changing, but online should play an important part in helping businesses in our local communities to thrive.
“I’ve seen that Wolverhampton businesses have the creativity matched with the entrepreneurial skill to create products needed and wanted all over the world – and eBay will help them to sell in the way they want to online. We should be very proud of the incredible strength of the small businesses of Wolverhampton.”
Inspired recently purchased our debut co-living scheme in Wolverhampton, 294 self-contained studios that will be rented to young professionals working in the city.
Our chief executive, Martin Skinner, said: “The city’s partnership with eBay demonstrates its commitment to supporting enterprise and encouraging businesses to set up shop in the city. It is this forward-thinking, entrepreneurial approach from the city council that attracted us to Wolverhampton.”